Diddy has had major success with everything from music and movies to clothes and liquor. Mr. Combs has no plans on stopping and he recently sat down with AdWeek to discuss his brand and what visions he has for the future.
What do you think your brand stands for?
I think I stand for aspiration. [That] hard work pays off. People from all walks of life and all over the world look at me and know my humble beginnings and know that everything I’ve done has been through hard work. People respect me as a marketer and brand builder.
Like Donald Trump?
A little bit different. He came from money, he was in real estate, he slapped his name on everything. My style is to service my community through entertainment and products.
And you probably won’t be considering a run for president anytime soon?
I definitely won’t be running for president anytime soon. I do not think I would be able to pass the presidential scrutiny test.
You’re involved in so many different things: vodka, film, TV. What’s the grand plan here?
My dream was that you would wake up in the morning, your alarm would go off, one of my records would be playing. You’d get in the shower and use my shampoo. Then you would get out and use the beauty products. You’d get dressed and put on Sean John [clothing], and then you would go to work. And after work, you would go and change into your evening wear to go out to a club or out on a date and you’d put on Sean John again, spray on another of my fragrances, stop by and have a drink of Ciroc. And then maybe take your young lady out to a movie that I was starring in.
So you want your brand to consume every point in a person’s day?
It’s “how can I follow them throughout the different steps of their day and make the day more entertaining?” But it’s not “how can I get money from them?” Then, if I market it in the right way, you know, it’s like building the right mousetrap.
So yesterday I told yall about the altercation that went down in Atlanta between Diddy, T.I. and Kenny Burns over Burns and his crew drinking Grey Goose in Club Compound and not Ciroc.
Word on the street is that Diddy was upset that Burns and his homeboy ordered 20 bottles of Grey Goose while sitting in a table across from Diddy. Now mind you Burns is sponsored by Grey Goose and is considered as an ambassador for the brand. I still can’t figure out what got into Diddy but he was WAY out of line.
Well after the dust settled the parties involved took a picture together. I guess this is supposed to be some sort of show of peace between the three but the damage had already been done.
Diddy’s Coming Home tour hit the ATL last night and he brought out some of the areas hottest stars. As he does at every stop, Diddy hit the stage and brought some of his friends with him. Fans were surprised by performances by Lloyd, Big Boy, Roscoe Dash, YC, and Rocko during the Dirty Money show.
The Queen is back! And what better way for Mary J. to come back on the scene then to hop on a track with her long time collaborator, friend, and mentor Sean ‘Diddy’ Combs.
Mary also grabs Lil DeWayne for a remix of a song that originally appeared on Diddy Dirty Money’s ‘Last Train To Paris’. Someone To Love Me (Naked) will be tie first single from My Life II: The Journey Continues which is scheduled to drop on September 20th. The album will feature production from Swizz Beatz, Danja, and Stargate.
The I Am Still Music tour made a stop in Philly last week, and Ross brought out the big guns for this one. Rozay hit the stage with Diddy, DJ Khaled, and Maybach Music artist and Philly native Meek Mill.
One third of Diddy’s Dirty Money recently sat down for an interview with Scene and Heard TV and discussed some of the struggles that she has faced as a dark skinned artist in an industry that is obsessed with skin tone and color.
“I kind of started off as a solo artist, and I was doing that for a very long time. And you know, just coming up against obstacles; they was like, you know, ‘you too black,’ or ‘you’re not marketable.’ Whatever they came up with in their minds to say that I wasn’t artist material, you know. I just said I’m going to be a businesswoman, and I’m going to be like the Missy Elliotts, and the R. Kellys, and the Keith Sweats. I’m going to write for other artists, and they’re not going to have no other choice but to hear me, and to buy my music, and to respect me as an artist.”
That was complexion wise. It was complexion, and you know something, it’s a difference between chocolate and brown and peanut butter and even Snicker bar, you know what I’m saying. Chocolate is something different, you know. And so the way they made it seem was, you black as night girl; you crispy, burnt black, and that’s just not marketable right now. And it wasn’t at the time to be totally honest with you….And yeah, it was just like you’re not marketable; you’re just a little too brown.”